Examining the Relationship of Electronic Commerce in the Total Sales of Colombian Commercial SMEs: a Look Between the Years 2012 and 2016 in a Developing Country in South America

Juan David Corrales Liévano

doi:10.22335/rlct.v11i3.904

Autores

Juan David Corrales Liévano Universidad Militar Nueva Granada https://orcid.org/0000-0002-4480-7848

DOI:

https://doi.org/10.22335/rlct.v11i3.904

Palavras-chave:

Comércio Eletrônico, tecnologia da informação, pequena empresa, gestão, Colômbia

Resumo

Este documento tem como objetivo explorar a relação entre o comércio eletrônico e as vendas totais na Colômbia, um país em desenvolvimento da América do Sul, visto desde as pequenas e médias empresas (PME) com atividade principalmente comercial. Para esse fim, com base nas bases de dados fornecidas pelo Departamento Administrativo Nacional de Estatística (DANE), foi preparado um painel longitudinal para os anos de 2012 a 2016, analisando 2705 PME, comparando as que afirmavam ter incorporado o comércio eletrônico e as que ainda não desenvolveram essa estratégia. Para esse fim, foi usada a ferramenta Kolmogorov-Smirnov para determinar como os dados são apresentados, resultando em distribuições não paramétricas. Por outro lado, foi aplicada a ferramenta estatística U de Mann Whitney para encontrar a relação entre as variáveis examinadas. Para as pequenas e médias empresas, os resultados estatísticos não mostram associação alguma entre o total de vendas de empresas que desenvolveram comércio on-line e entre as que não desenvolveram vendas dessa maneira. Isso se deve à baixa expansão do comércio eletrônico desenvolvido nas PME colombianas, o que deixa um alto potencial para implementá-lo no país e aderir a uma tendência global.

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Biografia do Autor

Juan David Corrales Liévano, Universidad Militar Nueva Granada

Doctor en Proyectos, Magister en Administración y Dirección de Empresas. Docente tiempo completo.

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